method’s ethos is making positive change irresistible. Renowned for their vibrancy and bringing joy to cleaning and beyond.

With the launch of their new laundry range, method needed packaging design alongside an entire launch campaign, with assets for both above and below the line.

With self expression and individuality at the core of the brand, the focus for method’s new laundry range became centred on fragrance, confidence and the unexpected.

With each fragrance containing unexpected notes and perfume complexity, the concept focused on showcasing key ingredients, with an unexpected element acting as a transportive visual cue, paired with clever, pop-culture copy designed to make you smile.

Packaging Label Design: Leilani Darling

Creative Concept: Leilani Darling
Creative Direction: Leilani Darling, Mark Betteridge
Creative team: Leilani Darling, Mark Betteridge, Farhan Zaidi

Copywriter: Susie Cornelius & Leilani Darling

Producer: Charlotte Russel
Photographer: GQ Volcinschi
Retouching: Alexis Goodwin

Project manager: Amina Islam, Tatiana Ferrier

Client: method by SC Johnson