ECOVER is the leading green cleaning brand in the UK, but with minimal history of in retail activation. A earned opportunity for a nationwide front of store showcase with Sainsbury's to promote the brand and capture consumer attention, encouraging them away from the leading A brands.

Bold, rebellious yet honest and slightly humorous. The focus was to bring to life the core personality of the brand to engage shoppers and build brand awareness, bringing in unconventional elements and vibrant visuals.

End-to-end delivery In a quick turnaround, I scamped, visualised and created artwork delivery for the 3D bay and touch-points for production by the Nectar 365 team.

Client: ECOVER / SC Johnson
Design: Leilani Darling
Artwork: Leilani Darling
Art Director: Mark Betteridge